Olivia Wierda

Co-Founder ALIX The Label

Don't be tricked by her sultry glance. Behind those bambi eyes lies a thriving business women and a Jill of all trades. Despite working as a model and building ALIX from the ground, she's a down-to-earth kinda gal. No frowns around here, Olivia sruts through life with a smile from ear to ear. Meet the co-creator of ALIX, the woman behind the brand: Miss Wierda.

What did you want to be when you were a child?
While other girls were dreaming of becoming a princess, I wanted to study criminology. Like what? I always thought it would be a cool job to catch the bad guys, but here I am today... Haha!

City chick or small-town girl?
I’m definitely a small-town girl! I travel a lot, but when I’m home I’m at feel my best.

What’s the biggest career lesson you’ve learned so far?
Staying sober in this business. Some things that excite you at first, may disappoint you later. But whatever setback you might face, always stay positive.

Champaign or cocktails?
Cocktails, always. A frozen strawberry daiquiri in each hand!

Currently on repeat…
The Dock Of The Bay by Otis Redding. I love me some good soul.

What does an average day at the office look like for you?
There is no steady scenario, every day is so different. One day we are struggling with a new project, the next day I’m travelling for the collection and the day after I’m busy with a photo shoot.

What’s your worst habit?
That’s an easy answer... Smoking! I should quit. Or maybe not.

Who’s your ultimate style icon?
That would be Poppy Delevigne. She is so different and I admire her for her bold fashion sense.

My ride or die chick would be…
Alix, she’s great to hang out with and I can’t imagine someone who’s more fun than her. Living the Alix kind of lifestyle!

Describe the perfect Sunday.
My Sunday ritual requires a comfy outfit, chocolate and some really, really bad reality TV.

You can find a lot of different styles and colors in my closet.

Olivia Wierda

What’s it like to work with your boyfriend?
Since ALIX is growing, we've been working seperately more often. This is very different compared to how we started. When we would introduce ourselves to stores, we'd drive together from shop to shop, from seven in the morning till seven at night. For an entire month, can you imagine? That construction only lasted for five days… Apart from that, it’s absolutely amazing that you can share your passion with the one you love. 

Describe your closet with a movie title.
Fifty Shades of Everything. You can find a lot of different styles and colors in my closet.

What is your secret guilty pleasure?
I have a weird addiction: bread. I can eat bread all day long. As a kid I could eat seven sandwiches for lunch! Forget about dinner, one croque monsieur for me please!

My style is a mix of…
Prints, clean elements, a dash of sexy, bohemian, cool, comfy, casual and rock. Those ingredients are reflected in every ALIX collection. A lot of different styles, because of the indecisive person that I am.