Olivia Wierda

Co-Founder ALIX the label

She’s a true style chameleon with one passion that drives her. Olivia Wierda is a chick with that no-nonsense, straightforward attitude that makes her the ultimate girl boss. You can find her at the ALIX’ home or travelling for a new collection. You would call her a city chick? No, she’s definitely a small-town girl. She’s that girl with a happy face and weird kind of humour, with just a tiny bad habit.. Get to know the goofy Miss Wierda and her wicked ways.

Growing up, was there one job you knew you could see yourself in or did you dream of?
When other girls were dreaming of becoming princesses, I wanted to study criminology. Like what? I always thought it would be a cool job to catch the bad guys, but here I am.. Haha!

City chick or small-town girl?
I’m definitely a small-town girl! I travel a lot, but when I’m home I’m at my best

What’s the biggest career lesson you’ve learned so far?
Stay sober in this business. Some things that once made you very enthusiastic, can disappoint you later. But whatever setback you’ll face: always stay positive.

Champaign or cocktails?
Cocktails, always cocktails. Frozen strawberry daiquiri in each hand!

Currently on repeat…
(Sittin On’) The Dock Of The Bay - Otis Redding. I always love some good soul.

How does an average day at the office look like for you?
It’s never average, each day is so different. One day we are struggling with a new project, the other day I’m travelling for the collection and the next day I’m busy for a photo shoot.

What’s your worst habit?
That’s a no-doubter: Smoking! I should quit (or not). 

Who’s your style icon?
That would be Poppy Delevigne. She is always so different and I admire her for her bold fashion sense.

My ride or die chick would be…
Alix, she’s great to hang out with and I can’t imagine someone who’s more fun than her. Living the Alix kind of lifestyle!

Describe the perfect Sunday.
My Sunday ritual consists of a comfy outfit, chocolate and some really, really bad reality TV.

You can find a lot of different styles and colors in my closet.

Olivia Wierda

What’s it like to work with your boyfriend?
Since ALIX is growing, we work a lot apart. This is a big difference with the beginning. We had to introduce ourselves to stores and with that drive together in one car to every shop from 7 ‘till 7 for one month. That worked out for only 5 days… Apart from that, it’s amazing that you can share your passion with the one you love. 

Describe your closet with a movie title.
Fifty shades of everything. You can find a lot of different styles and colors in my closet.

What is your secret guilty pleasure?
I have a weird addiction: Bread. I can eat bread allll day long. As a kid I ate seven sandwiches as lunch! Forget about dinner, one croque monsieur for me please!

My style is a mix of…
Print, clean, sexy, bohemian, cool, comfy, casual and rock. You definitely see this back in every Alix collection. A lot of every style, because of the indecisive person I am.